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FEATURED POST

How to Create a High-Performing Manufacturer/Broker Relationship

January 21, 2012 by Lorne Schwartz

Manufacturers know a first-rate Broker network is the key to success. Good Brokers can be the difference between being a market leader or follower. Brokers are much more than a simple conduit between Manufacturer, Distributor and Retailer. In addition to [...]

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  • 2012 Predictions for Trade Promotion Management

    January 13, 2012 by Lorne Schwartz No Comments

    As a long-time optimist,  I believe 2012 will be a very successful year — with or without significant improvements in the economy.  Businesses and consumers have proven to be both resilient and smart.  They are doing the best they can [...]

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    Categories
    • CPG
    • CPG Industry
    • INDUSTRY
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    • TRADE PROMOTION MANAGEMENT
    Tags
    • 2012 trends
    • consumer packaged goods
    • cpg
    • Natural and Organic
    • tpm
    • trade optimization
    • trade promotion
    • trade spend
  • Trade Promotion: A Zero-Sum Game?

    January 6, 2012 by rwhynot 2 Comments

    Several months ago I spoke at an industry conference regarding best practices in trade promotion management. I discussed the nature of collaboration between Manufacturers and Retailers and proposed that the goal of such collaboration was to create a “win-win” scenario [...]

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    Categories
    • CPG
    • TRADE PROMOTION MANAGEMENT
  • A Special Message from TradeInsight

    December 19, 2011 by TradeInsight No Comments
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    • Uncategorized
  • Resilience Rules in 2011

    December 13, 2011 by Michael Cross No Comments

    If I was going to pick one word to describe 2011 it would be resilience. Everyone in the Consumer Packaged Goods (CPG) space – Manufacturers, Brokers, Distributors, Retailers and Consumers – sure showed plenty of it. It’s easy to get [...]

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    Tags
    • consumer goods predictions
    • consumer goods trends
    • cpg
    • packaged goods
    • predictions
    • tpm
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    • trade optimization
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    • trends
  • The Emergence of Smart Living

    December 7, 2011 by Michael Cross No Comments

    As 2011 winds down, it is always interesting to look back and decipher how shopper behavior has changed.  Economic conditions certainly didn’t get any better and buyers felt the impact on their wallets and lifestyle.  As we head into 2012, [...]

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    Categories
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    • TRADE PROMOTION MANAGEMENT
    Tags
    • Consumers
    • cpg
    • natural
    • Organic
    • Shoppers
    • tpm
    • TPO
    • trade promotion
  • Celebrating Success in the Orlando Sun

    December 6, 2011 by TradeInsight No Comments

    Taking a well-deserved break from the daily grind to reflect achievements, acknowledge milestones and set new goals was the mission of MEI’s year-end company meeting and holiday celebration. The entire team recently gathered in sunny Orlando, Florida, to celebrate its [...]

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  • Are you Ready to Channel your Inner Rockstar?

    November 30, 2011 by TradeInsight No Comments

    Once a year, MEI hosts a User Conference to bring clients, prospects and Consumer Packaged Goods (CPG) experts together to partake in a little networking and a lot of idea sharing.  MEI recently announced the details surrounding its May 14-16, [...]

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  • It’s Hockey Night in Canada

    November 23, 2011 by TradeInsight 1 Comment

    MEI is a company divided – when it comes to hockey, that is. Later this week the Montreal Canadiens host the Pittsburgh Penguins at the Bell Centre.  With Montreal being MEI’s official headquarters and Pittsburgh, Pennsylvania, serving as its home [...]

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    Categories
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    Tags
    • #nhl
    • #pens #habs
  • An Eye Towards the Future

    November 22, 2011 by Lorne Schwartz No Comments

    As we count down on 2011, I can’t help but think about what lies ahead. This was another difficult year for both consumers and businesses.  The current economic environment really puts a strain on all the participants throughout the Consumer Packaged Goods [...]

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    Categories
    • CPG
    • CPG Industry
    • INDUSTRY
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    • TRADE PROMOTION MANAGEMENT
    Tags
    • cpg
    • Natural and Organic
    • Trade Promotion Management
    • Trade Promotion Optimization
  • A Trip Down to the Farmers Market

    November 18, 2011 by admin 1 Comment

    On a gorgeous, crisp autumn morning there is nothing more exhilarating than a trip down to the Farmers Market. Because winter will soon be setting in here in the eastern United States, I only have a few more chances to [...]

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    Categories
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    • cpg
    • farmers market
    • natural
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← OLDER POSTS
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