Let me pose a question. Do you believe Trade Promotion Management (TPM) systems are just for big Consumer Packaged Goods (CPG) companies and everyone else is relegated to Excel® to manage trade spend? There are many manufacturers that have this [...]
Archive for the ‘INDUSTRY’ Category
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Trade Promotion Systems: Not Just for the Big Boys
February 21, 2012 by TradeInsight No Comments -
NRF Dispatch: Tracking the Elusive Shopper
February 6, 2012 by James Tenser No CommentsIt could be said that the Expo floor at the NRF Big Show in New York channels a mass retail environment: wares presented in vibrant displays; sales people eager to engage; swarms of prospects stalking the aisles. According to the [...]
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Are You Winning with Shopper Marketing?
January 31, 2012 by Michael Cross No CommentsRecently I had the pleasure of hosting a webinar entitled “Winning with Shopper Marketing.” The presentation featured Mary Georgio, a shopper marketing expert with a wealth of experience from both the Manufacturer and Agency sides. I was particularly impressed with [...]
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How to Create a High-Performing Manufacturer/Broker Relationship
January 21, 2012 by Lorne Schwartz No CommentsManufacturers know a first-rate Broker network is the key to success. Good Brokers can be the difference between being a market leader or follower. Brokers are much more than a simple conduit between Manufacturer, Distributor and Retailer. In addition to [...]
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2012 Predictions for Trade Promotion Management
January 13, 2012 by Lorne Schwartz No CommentsAs a long-time optimist, I believe 2012 will be a very successful year — with or without significant improvements in the economy. Businesses and consumers have proven to be both resilient and smart. They are doing the best they can [...]
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Resilience Rules in 2011
December 13, 2011 by Michael Cross No CommentsIf I was going to pick one word to describe 2011 it would be resilience. Everyone in the Consumer Packaged Goods (CPG) space – Manufacturers, Brokers, Distributors, Retailers and Consumers – sure showed plenty of it. It’s easy to get [...]
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An Eye Towards the Future
November 22, 2011 by Lorne Schwartz No CommentsAs we count down on 2011, I can’t help but think about what lies ahead. This was another difficult year for both consumers and businesses. The current economic environment really puts a strain on all the participants throughout the Consumer Packaged Goods [...]
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