In the 2010 MEI Trade Promotion Management Trends study, there was a very telling data point—38 percent of all Trade Promotion Management (TPM) implementations fail. If you consider the number of TPM implementations that deliver results below expectations, experience would [...]
Archive for the ‘Podcasts’ Category
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Some Perspective on Why TPM Implementations Fail
January 25, 2011 by jesseedelman No Comments -
Natural, Organic, and Specialty 2011 and Beyond
December 20, 2010 by TradeInsight No CommentsLast week, I had the privilege of hosting a webcast along with Clio Stewart of Clio and Company. Clio is a long-time natural and organic industry insider, and she was kind enough to share her experiences, expertise, and opinions about [...]
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Who Will Pay for Rising Costs?
November 16, 2010 by TradeInsight 1 CommentIn last week’s blog post, I outlined Whole Foods good quarter and highlighted some items from the earnings call that I think are likely to impact its suppliers. For one, the company expects that increases in cost of goods while [...]
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Whole Foods Pricing Drives “Healthy” Results
November 8, 2010 by TradeInsight 1 Commentrob_CNN Whole Foods Pricing Drives “Healthy” Results Whole Foods just announced some surprising results for the fiscal further quarter, 2010 that give some good insight into the health of the natural and organic channel. I know from experience that these [...]
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Boston Expo East – A Beginning and an End
October 15, 2010 by TradeInsight No CommentsAs I mentioned in last week’s blog post, I attended Natural Products Expo East this week in Boston. Much like last year, there was a great deal of apprehension that attendance or activity levels would be down. In fact, it [...]
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Breaking the Shackles of Spreadsheets
July 30, 2010 by TradeInsight No CommentsBeing in the software business, I hear about the challenges of Excel all the time. People recognize its limitations, and in many cases believe its overuse is actually holding the company back. There are a number of business problems that [...]
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Managing Trade Promotions with Excel – Busting the Myth
July 9, 2010 by TradeInsight No CommentsLate last year, I wrote a blog post about whether CPG companies could effectively manage their trade promotions using spreadsheets. Even more recently I wrote a white paper on the topic, as it continues to come up on a fairly [...]
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Irrational SKU Rationalization. Can Promotions Save the Day?
April 11, 2010 by TradeInsight 2 CommentsAs we entered 2010, I noticed an increasing amount of buzz around the phenomenon of SKU rationalization within retail. By most accounts, the efforts by retailers to reduce the number of brands or SKU’s they stock for a given category [...]
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Retailer/Supplier Collaboration – The Big Myth
April 2, 2010 by TradeInsight 1 CommentIf there’s one common theme to everything I’ve written about over the past six months, it’s the general trend toward CPG manufacturers losing influence with retailers. Store brands, price competition, and frugal shoppers have all worked against all but the [...]
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Consumers Not Getting a Rise Out of Price Increases?
March 26, 2010 by TradeInsight No CommentsI’ve written a lot recently about how the rise of store brands has forced branded manufacturers to continue buying down price to remain competitive. This problem is particularly bad for any product or category that doesn’t enjoy any real product [...]
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