Let me pose a question. Do you believe Trade Promotion Management (TPM) systems are just for big Consumer Packaged Goods (CPG) companies and everyone else is relegated to Excel® to manage trade spend? There are many manufacturers that have this [...]
Archive for the ‘TRADE PROMOTION MANAGEMENT’ Category
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Trade Promotion Systems: Not Just for the Big Boys
February 21, 2012 by TradeInsight No Comments -
NRF Dispatch: Tracking the Elusive Shopper
February 6, 2012 by James Tenser No CommentsIt could be said that the Expo floor at the NRF Big Show in New York channels a mass retail environment: wares presented in vibrant displays; sales people eager to engage; swarms of prospects stalking the aisles. According to the [...]
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Are You Winning with Shopper Marketing?
January 31, 2012 by Michael Cross No CommentsRecently I had the pleasure of hosting a webinar entitled “Winning with Shopper Marketing.” The presentation featured Mary Georgio, a shopper marketing expert with a wealth of experience from both the Manufacturer and Agency sides. I was particularly impressed with [...]
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How to Create a High-Performing Manufacturer/Broker Relationship
January 21, 2012 by Lorne Schwartz No CommentsManufacturers know a first-rate Broker network is the key to success. Good Brokers can be the difference between being a market leader or follower. Brokers are much more than a simple conduit between Manufacturer, Distributor and Retailer. In addition to [...]
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2012 Predictions for Trade Promotion Management
January 13, 2012 by Lorne Schwartz No CommentsAs a long-time optimist, I believe 2012 will be a very successful year — with or without significant improvements in the economy. Businesses and consumers have proven to be both resilient and smart. They are doing the best they can [...]
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Trade Promotion: A Zero-Sum Game?
January 6, 2012 by rwhynot 2 CommentsSeveral months ago I spoke at an industry conference regarding best practices in trade promotion management. I discussed the nature of collaboration between Manufacturers and Retailers and proposed that the goal of such collaboration was to create a “win-win” scenario [...]
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Resilience Rules in 2011
December 13, 2011 by Michael Cross No CommentsIf I was going to pick one word to describe 2011 it would be resilience. Everyone in the Consumer Packaged Goods (CPG) space – Manufacturers, Brokers, Distributors, Retailers and Consumers – sure showed plenty of it. It’s easy to get [...]
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The Emergence of Smart Living
December 7, 2011 by Michael Cross No CommentsAs 2011 winds down, it is always interesting to look back and decipher how shopper behavior has changed. Economic conditions certainly didn’t get any better and buyers felt the impact on their wallets and lifestyle. As we head into 2012, [...]
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An Eye Towards the Future
November 22, 2011 by Lorne Schwartz No CommentsAs we count down on 2011, I can’t help but think about what lies ahead. This was another difficult year for both consumers and businesses. The current economic environment really puts a strain on all the participants throughout the Consumer Packaged Goods [...]
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A Trip Down to the Farmers Market
November 18, 2011 by admin 1 CommentOn a gorgeous, crisp autumn morning there is nothing more exhilarating than a trip down to the Farmers Market. Because winter will soon be setting in here in the eastern United States, I only have a few more chances to [...]
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