CPG Chatter

Experts from MEI, the leader in Trade Promotion Management (TPM) software, were put in the hot seat October 26^th at a live webinar entitled “Trade Promotion Management Interrogation:  Candid Answers to Your TPM Questions.”  Some of the tough questions that were discussed in the interrogation room included:

• What kind of IT or automated systems better enable the trade promotions process?
• What is the ‘right’ way of measuring the return on investment (ROI) for a new brand at an account?
• What are some best practices for measuring TPM effectiveness?
• How big should a company be before looking at a TPM system?

Interested in hearing how the experts answered these questions? Simply click here to listen to the on-demand recording.