Recently I had the pleasure of hosting a webinar entitled “Winning with Shopper Marketing.” The presentation featured Mary Georgio, a shopper marketing expert with a wealth of experience from both the Manufacturer and Agency sides. I was particularly impressed with [...]
Posts Tagged ‘cpg’
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Are You Winning with Shopper Marketing?
January 31, 2012 by Michael Cross No Comments -
How to Create a High-Performing Manufacturer/Broker Relationship
January 21, 2012 by Lorne Schwartz No CommentsManufacturers know a first-rate Broker network is the key to success. Good Brokers can be the difference between being a market leader or follower. Brokers are much more than a simple conduit between Manufacturer, Distributor and Retailer. In addition to [...]
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2012 Predictions for Trade Promotion Management
January 13, 2012 by Lorne Schwartz No CommentsAs a long-time optimist, I believe 2012 will be a very successful year — with or without significant improvements in the economy. Businesses and consumers have proven to be both resilient and smart. They are doing the best they can [...]
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Resilience Rules in 2011
December 13, 2011 by Michael Cross No CommentsIf I was going to pick one word to describe 2011 it would be resilience. Everyone in the Consumer Packaged Goods (CPG) space – Manufacturers, Brokers, Distributors, Retailers and Consumers – sure showed plenty of it. It’s easy to get [...]
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The Emergence of Smart Living
December 7, 2011 by Michael Cross No CommentsAs 2011 winds down, it is always interesting to look back and decipher how shopper behavior has changed. Economic conditions certainly didn’t get any better and buyers felt the impact on their wallets and lifestyle. As we head into 2012, [...]
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An Eye Towards the Future
November 22, 2011 by Lorne Schwartz No CommentsAs we count down on 2011, I can’t help but think about what lies ahead. This was another difficult year for both consumers and businesses. The current economic environment really puts a strain on all the participants throughout the Consumer Packaged Goods [...]
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A Trip Down to the Farmers Market
November 18, 2011 by admin 1 CommentOn a gorgeous, crisp autumn morning there is nothing more exhilarating than a trip down to the Farmers Market. Because winter will soon be setting in here in the eastern United States, I only have a few more chances to [...]
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Should You Break Up With Your Static Spreadsheets?
November 4, 2011 by TradeInsight No CommentsFrom organic snack foods to health and beauty brands, CPG companies throughout North America are calling it quits – with static spreadsheets. After a long-term relationship with spreadsheets, the small to mid-sized players in the CG industry are actively seeking [...]
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Listen to the Trade Promotion Management Interrogation
November 1, 2011 by Michael Cross No CommentsExperts from MEI, the leader in Trade Promotion Management (TPM) software, were put in the hot seat October 26th at a live webinar entitled “Trade Promotion Management Interrogation: Candid Answers to Your TPM Questions.” Some of the tough questions that were [...]
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MEI has a Frightfully Good Time Celebrating Halloween
October 31, 2011 by TradeInsight No CommentsHappy Halloween from MEI! To celebrate the ghoulishly fun holiday, the MEI team held an afternoon bash featuring a potluck lunch and costume contest. According to the National Retail Federation, witches are the top costume choice for adults this year [...]
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