Trade Promotion Optimization (TPO) and Trade Promotion Management (TPM) may be in the same genus but they clearly are two very different types of animals. TPM is the management of the entire cycle of trade promotions and related spending between [...]
Posts Tagged ‘tpm’
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Trade Promotion Optimization Rejuvenates TPM!
October 26, 2011 by Michael Cross No Comments -
Will the Peanut Butter Be Spread Thinner?
October 24, 2011 by Michael Cross No CommentsWith the price of peanuts on the rise and the announcement by major manufacturers that peanut butter – an American staple of families and singles — will cost more for consumers, one has to wonder if households will be spreading the peanut [...]
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Five Ways to Stop Leaking Revenue
July 1, 2011 by TradeInsight No CommentsThe economic downturn has not spared consumer products companies. Part of the challenge lies with the new cost-conscious consumer and the rise of the private label. 35% of shoppers are trying private label brands for the first time, enticed by [...]
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The Growing Crisis in Food Prices
February 8, 2011 by bobhouk No CommentsWhen MEI asked if I would write a post for their blog, I of course readily agreed, and I asked if there were any topics they would like covered. As we discussed the hot issues facing marketers in food and [...]
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Some Perspective on Why TPM Implementations Fail
January 25, 2011 by jesseedelman No CommentsIn the 2010 MEI Trade Promotion Management Trends study, there was a very telling data point—38 percent of all Trade Promotion Management (TPM) implementations fail. If you consider the number of TPM implementations that deliver results below expectations, experience would [...]
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Boston Expo East – A Beginning and an End
October 15, 2010 by TradeInsight No CommentsAs I mentioned in last week’s blog post, I attended Natural Products Expo East this week in Boston. Much like last year, there was a great deal of apprehension that attendance or activity levels would be down. In fact, it [...]
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SaaS – Perpetually Cheaper than Perpetual License?
September 29, 2010 by TradeInsight 1 CommentIn my last few blog posts, I attempted to provide some more information about what Software-as-a-Service (SaaS) means and why it is ripe for the Consumer Packaged Goods (CPG) industry. I posited that CPG has been a bit late to [...]
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The SaaS Express, Next Stop CPG
September 13, 2010 by TradeInsight 4 CommentsIn my last blog post, I made a commitment to spend more time discussing the unique needs and challenges smaller CPG firms face. I was recently at a CPG advisory panel meeting, and the topic of Software-as-a-Service, or SaaS came [...]
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David versus Goliath
August 30, 2010 by TradeInsight 1 CommentI worked for an industry analyst firm for over nine years, and due to the nature of the business we tended to cater almost exclusively to Global 500 CPG firms. Some of these companies have IT budgets bigger than the [...]
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The New CPG Reality – Innovate or go East
July 19, 2010 by TradeInsight 2 CommentsEarlier in the year, I got up on my soap box about the need to innovate in a down economy, which can seem a bit counter intuitive. But I saw far too many CPG firms simply buying down price as [...]
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