Recently I had the pleasure of hosting a webinar entitled “Winning with Shopper Marketing.” The presentation featured Mary Georgio, a shopper marketing expert with a wealth of experience from both the Manufacturer and Agency sides. I was particularly impressed with [...]
Posts Tagged ‘trade optimization’
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Are You Winning with Shopper Marketing?
January 31, 2012 by Michael Cross No Comments -
2012 Predictions for Trade Promotion Management
January 13, 2012 by Lorne Schwartz No CommentsAs a long-time optimist, I believe 2012 will be a very successful year — with or without significant improvements in the economy. Businesses and consumers have proven to be both resilient and smart. They are doing the best they can [...]
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Resilience Rules in 2011
December 13, 2011 by Michael Cross No CommentsIf I was going to pick one word to describe 2011 it would be resilience. Everyone in the Consumer Packaged Goods (CPG) space – Manufacturers, Brokers, Distributors, Retailers and Consumers – sure showed plenty of it. It’s easy to get [...]
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