It could be said that the Expo floor at the NRF Big Show in New York channels a mass retail environment: wares presented in vibrant displays; sales people eager to engage; swarms of prospects stalking the aisles. According to the [...]
Posts Tagged ‘trade promotion’
-
NRF Dispatch: Tracking the Elusive Shopper
February 6, 2012 by James Tenser No Comments -
Are You Winning with Shopper Marketing?
January 31, 2012 by Michael Cross No CommentsRecently I had the pleasure of hosting a webinar entitled “Winning with Shopper Marketing.” The presentation featured Mary Georgio, a shopper marketing expert with a wealth of experience from both the Manufacturer and Agency sides. I was particularly impressed with [...]
-
How to Create a High-Performing Manufacturer/Broker Relationship
January 21, 2012 by Lorne Schwartz No CommentsManufacturers know a first-rate Broker network is the key to success. Good Brokers can be the difference between being a market leader or follower. Brokers are much more than a simple conduit between Manufacturer, Distributor and Retailer. In addition to [...]
-
2012 Predictions for Trade Promotion Management
January 13, 2012 by Lorne Schwartz No CommentsAs a long-time optimist, I believe 2012 will be a very successful year — with or without significant improvements in the economy. Businesses and consumers have proven to be both resilient and smart. They are doing the best they can [...]
-
Resilience Rules in 2011
December 13, 2011 by Michael Cross No CommentsIf I was going to pick one word to describe 2011 it would be resilience. Everyone in the Consumer Packaged Goods (CPG) space – Manufacturers, Brokers, Distributors, Retailers and Consumers – sure showed plenty of it. It’s easy to get [...]
-
The Emergence of Smart Living
December 7, 2011 by Michael Cross No CommentsAs 2011 winds down, it is always interesting to look back and decipher how shopper behavior has changed. Economic conditions certainly didn’t get any better and buyers felt the impact on their wallets and lifestyle. As we head into 2012, [...]
-
A Trip Down to the Farmers Market
November 18, 2011 by admin 1 CommentOn a gorgeous, crisp autumn morning there is nothing more exhilarating than a trip down to the Farmers Market. Because winter will soon be setting in here in the eastern United States, I only have a few more chances to [...]
-
Listen to the Trade Promotion Management Interrogation
November 1, 2011 by Michael Cross No CommentsExperts from MEI, the leader in Trade Promotion Management (TPM) software, were put in the hot seat October 26th at a live webinar entitled “Trade Promotion Management Interrogation: Candid Answers to Your TPM Questions.” Some of the tough questions that were [...]
-
Trade Promotion Optimization Rejuvenates TPM!
October 26, 2011 by Michael Cross No CommentsTrade Promotion Optimization (TPO) and Trade Promotion Management (TPM) may be in the same genus but they clearly are two very different types of animals. TPM is the management of the entire cycle of trade promotions and related spending between [...]
-
Will the Peanut Butter Be Spread Thinner?
October 24, 2011 by Michael Cross No CommentsWith the price of peanuts on the rise and the announcement by major manufacturers that peanut butter – an American staple of families and singles — will cost more for consumers, one has to wonder if households will be spreading the peanut [...]
Subscribe to CPG Chatter
Enter your email address to subscribe to this blog and receive notifications of new posts by email.