Trade Promotion Optimization (TPO) and Trade Promotion Management (TPM) may be in the same genus but they clearly are two very different types of animals. TPM is the management of the entire cycle of trade promotions and related spending between [...]
Posts Tagged ‘trade promotion’
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Trade Promotion Optimization Rejuvenates TPM!
October 26, 2011 by Michael Cross No Comments -
Will the Peanut Butter Be Spread Thinner?
October 24, 2011 by Michael Cross No CommentsWith the price of peanuts on the rise and the announcement by major manufacturers that peanut butter – an American staple of families and singles — will cost more for consumers, one has to wonder if households will be spreading the peanut [...]
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The Four M’s of Successful Trade Promotion Management
October 10, 2011 by Mark No CommentsLet’s face it, time is money. Think about your working calendar for a second. There are five days a week, 52 weeks a year. Take out 20 days for vacation and 11 days for holidays. That suggests there are roughly [...]
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Staying Positive and Motivated During Challenging Times
July 20, 2011 by Clio Stewart No CommentsBusinesses are scrambling…on all levels. This is a notably challenging economy, and has been for the past three years or so! However, spirits are high…and from all that I’ve been reading and discussing with colleagues and friends, management teams and [...]
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Five Ways to Stop Leaking Revenue
July 1, 2011 by TradeInsight No CommentsThe economic downturn has not spared consumer products companies. Part of the challenge lies with the new cost-conscious consumer and the rise of the private label. 35% of shoppers are trying private label brands for the first time, enticed by [...]
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The Beginnings of the New Middle Manager
March 3, 2011 by rwhynot No CommentsI picked up a recent back issue of Harvard Business review and read a column by Lynda Gratton entitled “The End of the Middle Manager”. The column speaks to how systems and shifts in corporate culture, in part generationally driven, are pushing the [...]
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What’s in a Hierarchy?
February 18, 2011 by lschwartz 1 CommentI’ve recently done a bit of work analyzing the ways food and beverage makers use Excel in their businesses. While it’s rare to find a company that hasn’t installed some kind of financial system or enterprise resource planning (ERP) engine, [...]
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The Growing Crisis in Food Prices
February 8, 2011 by bobhouk No CommentsWhen MEI asked if I would write a post for their blog, I of course readily agreed, and I asked if there were any topics they would like covered. As we discussed the hot issues facing marketers in food and [...]
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Some Perspective on Why TPM Implementations Fail
January 25, 2011 by jesseedelman No CommentsIn the 2010 MEI Trade Promotion Management Trends study, there was a very telling data point—38 percent of all Trade Promotion Management (TPM) implementations fail. If you consider the number of TPM implementations that deliver results below expectations, experience would [...]
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CPG Chatter 2011 Predictions
January 7, 2011 by TradeInsight 1 CommentI felt I would be remiss if I didn’t join in the rest of the crowd in making my own predictions for the coming year. It almost seems a rite of passage for any respectable blog. That being said, I [...]
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