It could be said that the Expo floor at the NRF Big Show in New York channels a mass retail environment: wares presented in vibrant displays; sales people eager to engage; swarms of prospects stalking the aisles. According to the [...]
Posts Tagged ‘trade spend’
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NRF Dispatch: Tracking the Elusive Shopper
February 6, 2012 by James Tenser No Comments -
Are You Winning with Shopper Marketing?
January 31, 2012 by Michael Cross No CommentsRecently I had the pleasure of hosting a webinar entitled “Winning with Shopper Marketing.” The presentation featured Mary Georgio, a shopper marketing expert with a wealth of experience from both the Manufacturer and Agency sides. I was particularly impressed with [...]
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How to Create a High-Performing Manufacturer/Broker Relationship
January 21, 2012 by Lorne Schwartz No CommentsManufacturers know a first-rate Broker network is the key to success. Good Brokers can be the difference between being a market leader or follower. Brokers are much more than a simple conduit between Manufacturer, Distributor and Retailer. In addition to [...]
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2012 Predictions for Trade Promotion Management
January 13, 2012 by Lorne Schwartz No CommentsAs a long-time optimist, I believe 2012 will be a very successful year — with or without significant improvements in the economy. Businesses and consumers have proven to be both resilient and smart. They are doing the best they can [...]
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