Interested in learning more about TPM? You’ve come to the right place.
Through our decades of experience in the Consumer Packaged Goods Industry, we've compiled extensive resources and made them easily accessible online. Learn more about how manufacturers manage and track the trade dollars they spend with retailers with our collection of articles, videos, webinars, research and more.
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From Our Blog
Are You Winning with Shopper Marketing?
January 31, 2012
Recently I had the pleasure of hosting a webinar entitled “Winning with Shopper Marketing.” The presentation featured Mary Georgio, a shopper marketing expert with a wealth of experience from both the Manufacturer and Agency sides.
I was particularly impressed with[…] READ MORE
How to Create a High-Performing Manufacturer/Broker Relationship
January 21, 2012
Manufacturers know a first-rate Broker network is the key to success. Good Brokers can be the difference between being a market leader or follower. Brokers are much more than a simple conduit between Manufacturer, Distributor and Retailer. In addition to[…] READ MORE
2012 Predictions for Trade Promotion Management
January 13, 2012
As a long-time optimist, I believe 2012 will be a very successful year — with or without significant improvements in the economy. Businesses and consumers have proven to be both resilient and smart. They are doing the best they can[…] READ MORE
