How to choose a Trade Promotion Management solution
Despite the sheer volume of spending on trade promotions, some studies estimate as many as 60% of CG companies are still relying on manual processes, desktop spreadsheet applications, and custom-built tools for promotion planning, tracking, and reconciliation.
Customer Management subject matter experts from Accenture, Adesso Solutions, G4 Analytics, MEI and Promax Applications Group offer guidance for your sales and marketing initiatives in areas like nontraditional marketing, trade promotion optimization and retailer collaboration.
TPM touches many parts of the organization, ties into multiple enterprise applications, and requires many stakeholders to agree on a common set of metrics, workflow, and responsibilities.
There are many ways to reduce the complexity, cost and risk associated with packaged TPM software. In this webinar you will learn some best practices for minimizing both the cost and risk associated with the deployment of a centralized TPM system.
This webinar looks not at technology as the solution, but rather concentrates on best practices, change management, and planning as the winning combination.
Over the past several years, price and promotion optimization have become the hot topics among Consumer Products manufacturers looking to get a bigger bang for their buck. Especially in a tighter economy, few can afford to gamble and lose on their price and promotional tactics. But while the concept has become mainstream, the definition, requirements, and scope remain murky.
Be mindful of the moves you can make now and in the future to build value in your business. Some of these include brand building, building out distribution, margin improvement, extending the brand into new categories and channels and generally looking at your business the way an outside investor would.
Some Perspective on Why TPM Implementations Fail
When Should Companies Invest in a Trade Promotion Management Tool
How Long Does It Take to be Live on a TPM System
Why Choose a Saas Trade Promotion Tool
