How Trade Promotion Management is more effective than Excel

Articles

While Excel may seem "free," it could actually be costing your company a lot more than you know.

Click on the topic to view the recorded webinar and the slides in PDF format.

Learn how to avoid the short falls of spreadsheets in this webinar presented by Clio and Company and TradeInsight.

Stop being a slave to the spreadsheet! There is a better, more efficient way to manage trade promotion planning, execution and reconciliation.

This webcast will explore some the hidden traps and costs associated with desktop spreadsheets and how they could be stifling your ability to more effectively manage trade.

Podcasts

Business Challenges Using Excel for TPM

The True Cost of Excel

Trade Promotion Tool Designed for Natural/Organic

TPM for Forecasting and Demand Planning

Whitepapers

Most CPG companies spend anywhere from 10 to 30% of total sales on trade dollars to drive demand on the shelves, point of sale and distribution. Yet most estimates show that the majority of CPG manufacturers in North America continue to manage trade with spreadsheets.