Maximize Trade Promotion spending and build revenue
Manufacturers need to dig deeper to find ways to stop leaking margins to the distribution chain. At the same time, they need to continue to compete on quality and brand at the shelves – a seemingly impossible situation.
Gaining Greater Returns from the Grocery Store: How to Take the Risk Out of Trade Promotion Management
When people talk about Trade Promotion Management (TPM), the conversation often turns to sales planning and forecasting. But let's not forget about deductions.
CPG companies typically spend 10 to 20% of gross sales on trade promotions to influence retailer and consumer behavior in the stores.
Are you spending too much time dealing with sales-related and trade promotion deductions? Is it a struggle to validate and approve program claims? Are post audit deductions on the rise? If so, you won't want to miss this webinar.
Learn how TPM solutions enable companies to have better control of their business and the ability to manage trade spending more effectively and efficiently.
This webinar will take you through the details of how distributors work, and how you can get the most out of your distributors.
