What is Trade Promotion Management (TPM)?
What is Trade Promotion Management (TPM)?
TPM is the management of the entire life cycle of trade promotions and related spending between Consumer Packaged Goods (CPG) manufacturers and their customers. The lifecycle spans from annual planning, post event analysis to settlement.
Why is TPM important?
Trade promotion is a critical business activity for CPG manufacturers. It is required to get product on the retailer’s shelf as well as to attract the discerning consumer. Trade spending represents the #2 line item on a company’s P&L, often representing 15% to 30% of gross sales. Companies who have accurate, real-time visibility into trade promotion activities and their true effectiveness will have a significant competitive advantage over those who do not.
Trade Promotion Management (TPM) continues to be a priority as Consumer Goods (CG) companies strive to get more out of the 20% of revenue that they currently spend on promotions.
In this Q&A article, Cindy Goulden, VP of Product Management, discusses the unique challenges smaller companies face regarding trade promotions and how they can overcome obstacles to compete on equal footing.
In this webinar, you will learn what Trade Promotion Management (TPM) is and what role it plays in sales, finance and trade marketing.
Now, more than ever, manufacturers need to work with their customers in creating, executing and analyzing promotions. Learn how TPM solutions enable you to have better control of your business and improve your ability to manage trade spending more effectively and efficiently.
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