Wholly Cow! TradeInsight is the Cream of the Crop for Clover Stornetta Farms
PITTSBURGH, PA (October 6, 2011) – Clover Stornetta Farms, a family-owned and operated dairy in Petaluma, California, selects TradeInsight as its new Trade Promotion Management (TPM) solution. For three generations, Clover Stornetta Farms has produced a variety of natural and organic milk and dairy products including yogurt, cottage cheese and ice cream using local California family farms committed to sustainability and cultivating the highest quality milk pool in the country. 
After years of steady growth and rapid expansion, Clover Stornetta Farms recognized that static spreadsheets couldn’t handle the increasing complexity of its trade spending. With the addition of the TradeInsight TPM tool, the dairymen at Clover Stornetta will have the ability to improve promotion planning processes, link forecasts to budgets and lower its deduction balances.
About Clover Stornetta Farms
Founded in the 1970s, Clover Stornetta is a family-owned and operated dairy processor which distributes a wide range of high-quality dairy products consumed by millions of families throughout California, Arizona and Nevada under the Clover Stornetta and Clover Organic Farms brands. By working closely with select family farms in Sonoma and Marin Counties who are recognized and certified for animal husbandry and farm care practices, Clover products contain some of the cleanest milk found in the U.S. today.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
