MEI Signs More Clients Already in 2011 than in 2010
Acquires Eight New Clients for Trade Promotion Management in a Record-Breaking Summer
PITTSBURGH, PA (September 12, 2011) – MEI, the leader in trade promotion management (TPM) software, announces it has signed eight new clients over the summer, including Sabra, Turtle Mountain, Dairy Farms of America, Monogram Foods, Traditional Medicinals and Atkins Nutritionals. To date, MEI has exceeded the number of clients it signed in all of 2010, a year in which, according to Gartner Group, MEI did more new-client TPM deals than its next closest three rivals combined[i].
MEI has been attracting CPG companies with its affordable, next generation, Software-as-a-Service (SaaS) trade promotion management and sales planning solution, TradeInsight. An innovative, centralized tool that is as easy to use as Excel, TradeInsight gives companies a clear-cut picture of sales from warehouse to consumer, performs sales forecasting accurately and eliminates the spreadsheet headache.
MEI started off the summer by launching the TPM industry's first ever mobile trade promotion management application, TI Mobile for TradeInsight, now available for free download at the Apple iTunes App Store. MEI plans to continue this momentum by extending its TPM functionality with full-featured TPO capabilities for an all-inclusive trade promotion management and optimization solution by the end of the year.
"We are constantly evolving and pushing the boundaries of innovation, which is a testament to our client roster growth and unsurpassed third quarter performance," says Lorne Schwartz, CEO of MEI. "High performing companies want to do business with high performing vendors, and we're seeing this in the sheer number of new deals we're closing on a monthly basis. We've certainly changed the way companies approach a TPM project with our no-risk approach, and this only serves to solidify our position as the TPM leaders for the CPG industry. In addition to Optimization, MEI will be announcing other major developments in 2012."
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
[i] Gartner "MarketScope for Sales Force Automation in the Consumer Goods Industry" by Dale Hagemeyer, March 9, 2011.
