America’s Top Selling Hummus Company Adopts a Trade Promotion Management Tool
PITTSBURGH, PA (August 1, 2011) – Sabra Dipping Company, a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus, has selected MEI's TradeInsight as their trade promotion management solution. MEI, according to Gartner "did more TPM deals than its next closest three rivals combined. We attribute this to its growing reputation, ongoing client service, and use of existing clients as spokespeople/references."
About Sabra Dipping Company
Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic, healthy and vegetarian dips and spreads such as Babaganoush, Ratatouille and Turkish Salad can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Visit Sabra at www.sabra.com, on Twitter at www.twitter.com/sabra and on Facebook at www.facebook.com/sabra.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
