TradeInsight Launches TPM Industry’s First iPhone and iPad App

Trade Promotion Management: There's an App for That


PITTSBURGH, PA (June 20, 2011) – MEI, the global leader in trade promotion management (TPM) software, today launches the first ever mobile trade promotion management application, TI Mobile for TradeInsight, an affordable, next generation, Software-as-a-Service (SaaS) trade management and sales solution.

Designed for the iPhone and iPad, TI Mobile gives clients 24/7 mobile access to view, search, set reminders, create tasks and leverage critical, up-to-the-minute information on their trade promotions while traveling or just away from their desks.

"MEI is committed to offering the most innovative and affordable TPM solution to the CPG industry. We understand the need to stay connected when out of the office, and we're excited to be the first TPM solution provider to give our clients on-the-go access to critical promotion data," says Lorne Schwartz, CEO of MEI. "When traveling, in customer meetings or attending trade shows, TI Mobile will be an invaluable tool to view real-time information about promotions in one, easy-to-access place."

Since trade spending represents 10 to 30 percent of gross sales for small and midsize CPG companies, TradeInsight's clear visibility into spending liability, efficient way to research and reconcile deductions, and access to the latest data to defend against post-audits, is increasingly essential to the bottom line. TradeInsight, together with TI Mobile, inspires smarter, more proactive spending.

TradeInsight's TI Mobile app is now available for free download at the Apple iTunes App Store at: http://itunes.apple.com/ca/app/tradeinsight/id442956205?mt=8

For more information, please visit www.TradeInsight.com.

About TradeInsight

As easy to use as Excel, TradeInsight gives consumer goods manufacturers a clear-cut, centralized tool that provides a near real-time picture of sales from warehouse to consumer, performs sales forecasting accurately and eliminates the spreadsheet headache. For more information, visit www.TradeInsight.com or call 1-800-463-6634. Become a fan on Facebook or follow TradeInsight on Twitter.

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