MEI Adds Five New Clients in 2011
Trade Promotion Management Company Continues Record Sales Growth
PITTSBURGH, PA (May 5, 2011) MEI, the global leader in trade promotion management (TPM) software, today announces new clients in the first quarter of 2011 including, Blue Diamond Growers , Popcorn, Indiana, American Rice and expanded services for a current client, Energizer Personal Care, into Canada.
MEI’s trade promotion software has become increasingly popular as food and beverage manufacturers are outgrowing spreadsheets as a TPM tool and adopting dedicated solutions to plan, execute and analyze their trade promotion spending.
We are proud of what we’ve been able to accomplish in 2011 so far and are delighted to have these CPG industry leaders on board,” says Lorne Schwartz, CEO of MEI. “Our clients are our most enthusiastic promoters, and we attribute our consistent growth over the past year to our reputation for exceptional client service.”
Last year was a record year for MEI; it secured 16 new clients in 2010, including Burt’s Bees, Palermo’s Pizza, Golden Temple. Gartner’s recent “MarketScope for Sales Force Automation in the Consumer Goods Industry” report, confirmed MEI as leader in the Software-as-a-Service (SaaS) TPM market and said, “By our count, MEI did more new-client TPM deals in 2010 than its next closest three rivals combined.”
In addition to signing new clients, MEI also launched TradeInsight in 2011, its latest TPM solution designed specifically for natural, organic and specialty food and beverage manufacturers. As easy to use as Excel, TradeInsight gives consumer goods manufacturers a clear-cut, centralized tool that provides a near real time picture of sales from warehouse to consumer, performs sales forecasting accurately and eliminates the spreadsheet headache.
About MEI
Founded in 1983, MEI is a global provider of trade promotion management (TPM) solutions. MEI gives packaged goods companies the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend and performance, planning, forecasting and reconciling. A Web-hosted enterprise software solution, MEI increases profits, strengthens brand assets and provides better supply chain and inventory management. For more information on MEI, please visit www.tradeinsight.com or call 1-800-INFO-MEI. Become a fan on Facebook or follow MEI on Twitter.
