American Rice Upgrades Trade Promotion Management System to Gain Offline Planning Capabilities

PITTSBURGH – May 2, 2011 American Rice, the world's premier miller and marketer of branded rice products, has selected MEI’s Trade Promotion Management (TPM) Software.  Having experience with a TPM system, American Rice knew their vendor had to have great customer support, offline planning to have their brokers involved in the planning of promotions and top notch analytics to be able to make better business decisions.  “Our reputation in the industry coupled with outstanding customer service sets us apart from our competition, and we are delighted to welcome American Rice to the MEI community,” said Lorne Schwartz, CEO, TradeInsight.

About American Rice, Inc.

American Rice, Inc. (ARI) one of the world's foremost marketing and milling companies, supplies USA origin rice in familiar, trusted brands to consumers worldwide. ARI has long been recognized as an industry leader and innovator. Beginning as an agricultural marketing cooperative, it was ARI that first developed a standardized rough rice grading system for US rice farmers. Today, ARI markets about 10% of USA grown rice and offers a growing family of top quality rice products: white, brown, parboiled long grain and medium grain rice under established brand names that are favorites worldwide. With locations in the south and on the west coast, ARI services diverse markets in the USA and worldwide.

About MEI

Founded in 1983, MEI is a global provider of trade promotion management (TPM) solutions. MEI gives packaged goods companies the power to integrate TPM into existing accounting systems to better track trade spend and performance, planning, forecasting and reconciling. A Web-hosted enterprise software solution, MEI increases profits, strengthens brand assets and provides better supply chain and inventory management. For more information, visit www.TradeInsight.com or contact us. Become a fan on Facebook or follow MEI on Twitter.