MEI Congratulates American Licorice for being a Standout Small Business
Candy Company Powered by MEI Secures Consumer Goods Technology magazine’s Accolade
PITTSBURGH, PA (April 26, 2011) –MEI, the global leader in trade promotion management (TPM) software today announces that one of its clients, the American Licorice Company, one of the nation’s oldest confectionary manufacturers, has been chosen as a “Standout Small Business” by Consumer Goods Technology magazine.
In order to fulfill its mission of being “Better Tomorrow than We Are Today,” American Licorice relies on strategic trade promotion management with MEI. Five years ago, American Licorice decided it needed a TPM solution to provide one convenient place to clear deductions, manage promotions, view trade spend, and run reports off of funds and markets so it could maximize efficiency across the entire company. MEI was able to deliver, and the two companies have been working together ever since.
During this time, American Licorice has noticed many positive changes including an increase in transparency of sales and spending plus deeper insights and involvement with analysts, brokers and even customer partnerships. This kind of company-wide technological efficiency caught the attention of CGT’s editors.
“MEI has made almost every aspect of our business more efficient,” says Amy Drake, financial analyst for American Licorice. “MEI provides us with a quick view of sales and spend performance and allows our over 100 brokers to utilize the system; which helps the sales analysts clear deductions and process checks.”
“We offer our congratulations to American Licorice and are delighted that MEI’s services have been helpful,” says LorneSchwartz, CEO of MEI. “In this industry, trade promotion management can be especially fraught with complications so the right TPM solution is crucial. MEI gives companies like American Licorice a measurable, competitive edge.”
About MEI
Founded in 1983, MEI is a global provider of trade promotion management (TPM) solutions. MEI gives packaged goods companies the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend and performance, planning, forecasting and reconciling. A Web-hosted enterprise software solution, MEI increases profits, strengthens brand assets and provides better supply chain and inventory management. For more information, visit www.TradeInsight.com or call 1-800-463-6634. Become a fan on Facebook or follow MEI on Twitter.
About American Licorice Company
An industry leader in the manufacturing and marketing of candy products, the American Licorice Company is one of the original licorice manufacturers in the US candy industry. Since its establishment in 1914, American Licorice has brought happiness to consumers with their Red Vines®, Snaps®, Sour Punch®, Super Ropes®, Extinguisher® and Natural VinesTM candy. Additional information is available online at www.americanlicorice.com.
