Blue Diamond Growers Selects MEI Trade Promotion Management Solution
PITTSBURGH – April 13, 2011 Blue Diamond Growers, the world's largest tree nut processing and marketing company, has selected MEI’s Trade Promotion Management (TPM) Software. Blue Diamond® led the development of California's almond industry from a minor domestic specialty crop to the world leader in almond production and marketing.
About Blue Diamond Growers
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Founded in 1910, the cooperative is celebrated its 100th anniversary in 2010. Blue Diamond® led the development of California's almond industry from a minor domestic specialty crop to the world leader in almond production and marketing. We continue to build markets and create new products, new uses, and new opportunities for members of Blue Diamond® Growers. |
Headquartered in Sacramento, California, approximately 3000 California almond growers deliver California almonds annually to their cooperative. The crop is marketed to all 50 states and more than 90 foreign countries, making almonds California's largest food export, and the sixth largest U.S. food export. The California crop is valued annually at over $2 billion dollars.
About MEI
Founded in 1983, MEI is a global provider of trade promotion management (TPM) solutions. MEI gives packaged goods companies the power to integrate TPM into existing accounting systems to better track trade spend and performance, planning, forecasting and reconciling. A Web-hosted enterprise software solution, MEI increases profits, strengthens brand assets and provides better supply chain and inventory management. For more information, visit www.TradeInsight.com or contact us. Become a fan on Facebook or follow MEI on Twitter.
