MEI Receives Positive Rating from Gartner
Signs More Clients than Closest Three Competitors Combined
PITTSBURGH, PA (March 31, 2011) – MEI, the global leader in trade promotion management (TPM) software today announces it has received a "Positive" rating in Gartner's "MarketScope for Sales Force Automation in the Consumer Goods Industry" report [i]. MEI was evaluated based on its geographic strategy, market responsiveness and track record, market understanding, offering strategy, product and service, overall viability and industry strategy.
In the report, Dale Hagemeyer, managing VP of manufacturing for life sciences and consumer goods at Gartner Inc., considers MEI a leader in the SaaS-specific Trade Promotion Management market because MEI performs "consistently with client acquisition and retention, client service, and technology improvements." Hagemeyer also said, "By our count, MEI did more new-client TPM deals in 2010 than its next closest three rivals combined. We attribute this to its growing reputation, ongoing client service, and use of existing clients as spokespeople/references."
MEI secured 16 new clients in 2010, including Burt's Bees, Palermo Pizza and Golden Temple. More and more sales and marketing executives are outgrowing Excel as a TPM tool and are adopting dedicated solutions, as MEI's rapidly expanding client base can attest.
MEI has also recently launched TradeInsight, an affordable, next generation, Software-as-a-Service (SaaS) trade management and sales solution which helps CPG companies better manage, plan, execute and analyze trade promotion spending. TradeInsight is the first enterprise-level TPM solution paid for on a monthly subscription with no up-front fees and can be integrated into existing accounting systems in as little as 10 days.
"We pride ourselves not just on the quality of our technology but on our customer service, as the Gartner report noted," says Lorne Schwartz, CEO of MEI. "With the launch of TradeInsight, we are confident that our leadership in the category will only continue."
About MEI
Founded in 1983, MEI is a global provider of trade promotion management (TPM) solutions. MEI gives packaged goods companies the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend and performance, planning, forecasting and reconciling. A Web-hosted enterprise software solution, MEI increases profits, strengthens brand assets and provides better supply chain and inventory management. For more information, visit www.TradeInsight.com or contact us. Become a fan on Facebook or follow MEI on Twitter.
[i] Gartner "MarketScope for Sales Force Automation in the Consumer Goods Industry" by Dale Hagemeyer, March 9, 2011.
