TradeInsight Offers Perspectives on Promotion Management for Natural and Organic Manufacturers at Natural Products Expo West
“Don’t Cell Yourself Short” Presentation Scheduled for Thursday, March 10
PITTSBURGH, PA (February 24, 2011) – TradeInsight, a web-based trade management and sales solution for natural and organic food and beverage manufacturers, announces it is sponsoring a presentation at Natural Products Expo West entitled, “Don’t “Cell” Yourself Short: Trade Spend Management Trends and Technology” on Thursday, March 10, from 1:30 p.m. to 2:30 p.m., in room 207C. Clio Stewart, a natural and organic industry consultant, and Cindy Goulden, vice president of Product Management for TradeInsight, will discuss strategies and technologies that help tame the trade promotion beast.
Although more than 20% of gross revenues are typically used for trade promotions, many natural and organic food and beverage manufacturers simply do not know where their trade promotion money is being spent, let alone, if their spending is effective. They rely on manual spreadsheets to manage trade spending—coupons, shelving costs, advertising, demos, etc.—which is more complicated and costly than automated solutions.
“There are far more efficient ways to maximize trade promotion spending than using manual spreadsheets,” says Cindy Goulden. “Our presentation at Expo West shows how, with the right tools, food and beverage manufacturers can further their business intelligence and attain a competitive advantage.”
Attention all exhibitors: Take a break from setting up your booth and join TradeInsight for its presentation “Don’t “Cell” Yourself Short: Trade Spend Management Trends and Technology,” where you will learn how you can “Sell More and Spend Smarter.”
Plus, during the show, stop by TradeInsight’s booth, #5074, to enter to win an iPad Prize Pack.
For more information, visit www.TradeInsight.com.
About TradeInsight
As easy to use as Excel, TradeInsight gives consumer goods manufacturers a clear-cut, centralized tool that provides a near real time picture of sales from warehouse to consumer, performs sales forecasting accurately and eliminates the spreadsheet headache. For more information, visit www.TradeInsight.com or call 1-800-463-6634.
