Natural and Organic Industry Embraces Trade Promotion Management
MEI Adds 16 New Clients in 2010
PITTSBURGH, PA – January 18, 2011 – MEI, the global leader in trade promotion management (TPM) software, today announces it signed a record 16 new clients in 2010, including Burt’s Bees, Palermo Pizza and Golden Temple. Building on the need for food and beverage manufacturers to better manage, plan, execute and analyze trade promotion spending, MEI plans to continue this momentum in 2011 with the March launch of TradeInsight, its latest TPM solution designed specifically for natural, organic, and specialty food and beverage manufacturers.
As more than 20% of gross revenues are used for trade promotions, manufacturers—especially in the natural and organic channel—are looking for more efficient ways to simplify the process. More and more sales and marketing executives are outgrowing Excel as a TPM tool and adopting dedicated solutions, as MEI’s rapidly expanding client base can attest.
“TPM for small and mid-sized food and beverage companies is more relevant than ever,” says Dale Hagemeyer, managing VP of manufacturing for life sciences and consumer goods at Gartner Inc. “Large companies have worked out a lot of the kinks and vendors are offering solutions that are not only more configurable than ever but also offer lower-cost delivery capabilities. TPM delivered as a service will continue to accelerate in acceptance over the next year.”
“We are encouraged by our revenue increase over the previous year and cash reserves of 125% in what has been widely reported as a trying year for the industry,” says Lorne Schwartz, CEO of MEI. “With TradeInsight, we will offer an even more affordable and effective means for CPG manufactures to improve their decision making in 2011 by greatly reducing the costs and complexity of trade spending.”
About TradeInsight
Founded in 1983, MEI is a global provider of trade promotion management (TPM) solutions. MEI gives packaged goods companies the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend and performance, planning, forecasting and reconciling. MEI's cloud based solution, TradeInsight, provides trade promotion management that's actually manageable. For more information, visit www.TradeInsight.com or call 1-800-463-6634. Become a fan on Facebook or follow MEI on Twitter.
