MEI Congratulates Marcal Paper for Being Names a Standout Small to Medium Sized Business
MEI Customer Recognized for its Innovation and Growth by Consumer Goods Technology
MORRISTOWN, NJ – April 14, 2009 –– MEI Computer Technology Group, Inc. – a leading developer of trade promotion management solutions for the Consumer Packaged Goods industry – congratulates its client Marcal Manufacturing, LLC on being named a 2009 Standout Small to Medium Sized Business by the editors of Consumer Goods Technology. Marcal was only one of ten mid-market companies with revenue equal to or under $1 billion that was considered a company “the rest of the market should keep an eye on in the coming year.”
Marcal manufactures 100% recycled bath tissue, paper towel, napkin and facial products under the Company’s new ‘Small Steps’ brand. In an effort to support the new brand initiative with an aggressive trade strategy, Marcal implemented MEI’s trade promotion management (TPM) solution and went “live” in less than 90 days.
“Marcal is committed to educating consumers on the importance of using recycled paper products, and the impact the traditional virgin paper manufacturing process has on our environment,” said John D. Kittle, Vice President, of Business Development, Marcal Manufacturing, LLC. “Leveraging MEI’s TPM solution, we can market our Small Steps products more effectively and help educate consumers on how easy it is to help save trees and the environment by choosing brands that are not only soft and absorbent but are also made using eco-friendly virgin wood fiber. We challenged MEI to deliver a working TPM system quickly, and they over-delivered on our expectations!”
MEI, who was also ranked a leader in Customer Experience and Trade Promotion Management by Consumer Goods Technology readers, helps consumer packaged goods companies get products to market faster and more efficiently. More specifically, the solution enables them to improve the control of trade spending, facilitate integration of forecasting and promotion plans, obtain a more effective reconciliation of deductions and payments, and allows for embedded analysis throughout the entire cycle in order to reduce costs and operate more efficiently.
“We are thrilled to learn of Marcal’s industry recognition and are pleased that the Company has selected MEI to manage their trade spend and forecasting processes,” commented Lorne Schwartz, Chief Executive Officer of MEI. “We look forward to the company’s continued success and to help them bring their environmentally friendly paper products to market.”
About MEI
MEI is a global provider of trade promotion management and retail execution solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers’ trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include American Licorice Company, Birds Eye Foods Inc., J&J Snack Foods Corp, Marcal Manufacturing, LLC, Pacific Foods of Oregon, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods. For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI begin_of_the_skype_highlighting 1-800-IN
