Bob’s Red Mill Selects MEI as Their Trade Promotion Management (TPM) Provider

PITTSBURGH, PA – December 23, 2010 Bob’s Red Mill, offering over 400 natural, organic and gluten-free products, selected MEI as their trade promotion management solution provider.  “We're excited to be able to provide Bob’s Red Mill with a first class trade promotion management tool," said Lorne Schwartz, CEO at MEI. "Adding Bob’s Red Mill to MEI’s client roster affirms that the MEI TPM solution caters to the needs of suppliers in the natural and organic industry."

About Bob’s Red Mill
Bob’s Red Mill Natural Foods, a distinctive stone grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains, high-fiber and complex carbohydrates. Bob’s Red Mill offers a diverse line of all natural, organic and gluten-free flours, cereals, meals and mixes for pancakes, breads and soups, with more than 400 products available throughout the U.S. and Canada. With its dedicated gluten-free manufacturing facility and strict organic protocols, the company has emerged as a leader in providing safe and delicious natural, organic and gluten-free products. For more information visit www.bobsredmill.com.

About MEI
Founded in 1983, MEI is a global provider of trade promotion management (TPM) solutions. MEI gives packaged goods companies the power to integrate TPM into existing sales and marketing accounting systems to better track trade spends and performance, planning, forecasting and reconciling. A Web-hosted enterprise software solution, MEI increases profits, strengthens brand assets and provides better supply chain and inventory management. For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI begin_of_the_skype_highlighting 1-800-INFO-MEI end_of_the_skype_highlighting.