Burt's Bees Selects MEI Software to Gain a Greater Return on Trade Spend
PITTSBURGH – December 6, 2010 Burt’s Bees, started back in 1984 in Maine, when Roxanne Quimby and Burt Shavitz teamed up selling candles made from the beeswax created as a by-product of Burt's honey business. Since then, their culture of caring drives our core values of steadfast commitment to The Greater Good, harmonious tension, passionate teamwork and embracing change is still the case. “I am excited to welcome Burt’s Bees to the MEI Family and continue to expand our relationship with the Natural/Organic segment,” said Lorne Schwartz, CEO, MEI. “With MEI Burt’s Bees will have better visibility and insight into retailer performance to enable them to spend smarter and sell more.”
About Burt’s Bees
Burt's Bees is an "Earth Friendly, Natural Personal Care Company." They create natural, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you. www.burtsbees.com
About MEI
MEI is a global provider of trade promotion management solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers’ trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, American Pie, J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods. For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI begin_of_the_skype_highlighting 1-800-INFO-MEI end_of_the_skype_highlighting
