Cole's to Implement MEI Trade Promotion Managment Solution
PITTSBURGH – August 31, 2010 Cole's, the first to introduce frozen garlic bread back in the early 1970's, has selected MEI's Trade Promotion Management (TPM) Software. "We're excited to be able to provide Cole's with a first class trade promotion management solution," said Lorne Schwartz, CEO, MEI. "Adding Cole's to MEI client roster adds to the momentum MEI has been experiencing in building our successful client base."
About Cole's
Cole's was founded as a neighborhood bakery in 1943 by L. Carroll Cole. Wesley S. Devon joined Cole's in the early 1970's and introduced the first frozen garlic bread which ultimately created the Frozen Garlic Bread Category. Wes' son, Scott Devon took over the business in 1990 and expanded the company's offerings into a variety of distinct, innovative products; including Texas Toast, Breadsticks and Cheesesticks. In 2001, Cole's was the first in the category to offer a complete product line that goes from freezer to table in 10 minutes or less. Cole's distributes its products in grocery stores nationwide.
About MEI
MEI is a global provider of trade promotion management solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers' trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, American Pie, Farmer John's Meats, J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ricola Inc., Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods. For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI begin_of_the_skype_highlighting 1-800-INFO-MEI end_of_the_skype_highlighting.
