Ricola Inc. Selects MEI Trade Promotion Management Solution

PITTSBURGH –August 26, 2010 – Ricola Inc., the worldwide leader in providing natural herbal relief for coughs and sore throats, is one of MEI's recent successes.  The corporate philosophy of Ricola embraces both the economic and non-economic aspects of the company's operations.  One way of making these aspects a reality is to maintain and foster cultural values.

About Ricola
Rich in tradition, Ricola is a typical Swiss family-owned company, whose history stretches back to the 1920s. It was in 1924 that Emil Richterich bought a small bakery in the picturesque town of Laufen just outside Basel. Ricola believes that success is not an end in itself. It is a company that takes its responsibilities to its employees, to society and to the environment seriously.

About MEI
MEI is a global provider of trade promotion management solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers' trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, American Pie, J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods. For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI begin_of_the_skype_highlighting 1-800-INFO-MEI end_of_the_skype_highlighting