Farmer John's Selects MEI Trade Promotion Management Solution
PITTSBURGH – March 15, 2010 Farmer John's, a homegrown brand, has been providing fresh, high-quality products ever since the doors of its humble home were opened to the public in 1931, has selected MEI's Trade Promotion Management (TPM) Software. "I am confident our TPM solution will maximize ROI and drive performance improvements in their trade spending practices." We're extremely excited to welcome Farmer John's to the MEI Family," said Lorne Schwartz, CEO, MEI.
About Farmer John's
A story of a homegrown brand, born in our backyards, served in our stadiums and passed down from grill to grill. Founded in the heart of Southern California, Farmer John has been providing fresh, high-quality products ever since the doors of its humble home were opened to the public in 1931. And with the introduction of the world-famous DODGER DOGS® in 1966, Farmer John began a successful run of serving sports fans that continues today in just about every Southern California stadium.
About MEI
MEI is a global provider of trade promotion management solutions. Founded in 1983, MEI enables companies to reshape their sales and marketing activities by directly linking all phases of the planning process, thus improving the efficiency of their customers' trade spending, account management, sales planning, forecasting and reconciling. The Company provides proven, reliable and highly reference-able sales solutions for the Consumer Goods industry, and continues to help companies such as HJ Heinz Company, Pinnacle Foods Group LLC, Solo Cup, Energizer Personal Care, Morton Salt and The Schwan Food Company increase profits, strengthen brand assets and provide better supply chain and inventory management. MEI clients through the hosted model include Afexa Life Sciences, American Licorice Company, American Pie, J&J Snack Foods Corp, Marcal Manufacturing LLC, Pacific Natural Foods, Pierre Foods, Ruiz Foods, Sunny Delight, Sunsweet Growers and WhiteWave Foods. For more information on MEI, please visit www.meicpg.com or call 1-800-INFO-MEI begin_of_the_skype_highlighting 1-800-INFO-MEI end_of_the_skype_highlighting.
