Talenti Gelato e Sorbetto Scoops Up TradeInsight as its Trade Promotion Management Solution
PITTSBURGH, PA (November 10, 2011) – TradeInsight is the new Trade Promotion Management (TPM) solution for Talenti® Gelato e Sorbetto, the best-selling gelato brand in the country. With 18 delicious flavors of gelato and sorbet, Talenti’s all-natural, yet decadent frozen desserts are available in more than 15,000 stores nationwide. The artisans at Talenti offer Kosher-certified and gluten-free pint size products featuring the highest-quality raw ingredients sourced locally and from around the world.
As Talenti rapidly spread its love of gelato across America, the Dallas, Texas-based company developed a need for a TPM solution as dynamic as its product line. The decision to implement TradeInsight’s cloud-based software will allow Talenti to plan, organize and evaluate the effectiveness of each promotion all in one place. In contrast to the company’s old static spreadsheet method, Talenti will also have the capability to analyze and authorize deductions quickly and confidently.
About Talenti® Gelato e Sorbetto
Talenti began in 2003 as a gelato store and cafe in Dallas, Texas, and has since grown into the best-selling gelato brand in the country. Talenti offers a uniquely rich experience, using only the finest natural and raw ingredients including hormone-free milk, chocolate from Belgium, fresh whole Tahitian vanilla beans from Papua New Guinea, select coconuts from the Philippines, and real Argentine dulce de leche. With 18 delicious flavors of gelato and sorbet, Talenti continues to grow in distribution and is available at major retail stores across the country. For more information, visit www.TalentiGelato.com.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
