TradeInsight’s Own Cindy Goulden Talks TPM with Natural & Organic Manufacturers
Pittsburgh, PA (December 7, 2011) – Cindy Goulden, Vice President of Product Management for TradeInsight, will be a featured speaker at “Becoming a More Effective Sales Manager in the Natural and Specialty Channel” taking place in Burlington, Massachusetts. The seminar and networking event is produced by Natural Products Consulting Institute December 13-14, 2011 to provide training and educational content relevant to Consumer Packaged Goods (CPG) manufacturers in the natural and organic industry.
During the December 14th speaking engagement, Ms. Goulden will discuss how natural and organic manufacturers can “Take Trade Spending Management to the Next Level.” As a thought leader in Trade Promotion Management (TPM), Ms. Goulden will share poignant insights on the benefits of utilizing a TPM solution to improve coordination between sales and production as well as understand which promotions are truly effective. The presentation will also include examples of how trade promotion management can increase efficiencies’ and uncover invalid deductions and post-audit claims.
The Natural Products Consulting Institute was co-founded in 2001 by Bob Burke and Rick McKelvey as a platform for publishing products and seminar events for manufacturers targeting the natural, organic and specialty products industry. Its programs and events are designed to provide pertinent information as well as training and educational materials that can lead to profitable growth and sustainable business within the channel. For more information about Natural Products Consulting Institute, visit www.naturalconsulting.com.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
