TradeInsight Brews Up a Hot Trade Promotion Management Solution for Stash Tea

PITTSBURGH, PA (December 13, 2011) – Reading the tea leaves has revealed TradeInsight as the new Trade Promotion Management (TPM) solution for Stash Tea, one of the largest specialty tea companies in the U.S.  The Portland, Oregon-based company offers a full line of traditional, flavored, spiced, herbal and specialty teas which feature 100 percent pure natural ingredients. With more than 200 different varieties and blends, Stash Tea products are available throughout North America at grocery retailers, tea and coffee shops, club stores, mass merchandisers and natural foods stores.  

As a flourishing company on a mission to enhance the tea drinking experience, Stash Tea recognized the need for an integrated TPM platform that could help them achieve their growth goals. With the TradeInsight trade promotion management solution, the company will now utilize one planning tool to manage sales, promotions, deductions and trade spend efficiencies all in one place. Plus, TradeInsight’s rapid implementation timeframe was fundamental in the tea company’s decision to convert from static spreadsheets to the Software-as-a-Service TPM tool.

About Stash Tea

The Stash Tea Company is headquartered in Tigard, Oregon, a suburb of Portland.  Founded in 1972, Stash Tea originally operated out of an old Victorian style house, supplying loose herbal teas and bulk herbs to natural food stores. Three years later the company broadened its focus to include bagged teas and sold a full line of traditional, specialty blend and herbal teas directly to fine restaurants. Soon after, Stash Tea began offering its products to consumers through mail order catalog. Today, Stash Tea offers more than 200 different varieties and blends and is one of the largest specialty tea companies in the United States. For more information, visit www.stashtea.com.

About TradeInsight

TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.