Hugs and Cocktails! American Beverage Corporation Upgrades TPM Efforts with TradeInsight
PITTSBURGH, PA (December 19, 2011) – TradeInsight has been selected as the new Trade 
Promotion Management (TPM) solution for American Beverage Corporation, a multi-million dollar manufacturer and marketer of ready-to-drink cocktails, non-alcoholic cocktail mixers and fruit drinks. Headquartered in Verona, Pennsylvania, the company’s premium brands include Daily's Cocktails and Mixers and Little Hug Fruit Barrels, a juice drink favorite among kids and parents for more than three decades.
American Beverage Corporation products are available nationally at grocery retailers, drug and liquor stores, mass merchandisers, warehouse club stores and via foodservice distributors. As a diversified beverage company with established channels in a crowded industry, American Beverage Corporation recognized the need to upgrade its trade promotion management efforts.
The proactive decision to switch from static spreadsheets to TradeInsight’s Software-as-a-Service (SaaS) TPM solution was important in terms of the company’s continued growth. American Beverage Corporation appreciated that TradeInsight was as easy to use as Excel® while offering improved functionalities to reduce labor intensive deduction processes and track trade spend more accurately. Most importantly, TradeInsight will provide the company with increased visibility into sales and trade spending across the entire supply chain.
About American Beverage Corporation
American Beverage Corporation began in 1960 as Daily’s Juice Products, a small door-to-door orange juice distributor in the Pittsburgh suburb of Verona, Pennsylvania. American Beverage Corporation is the nation’s third-largest producer of noncarbonated juice drinks with its core business being cocktail mixers and syrups. Its brands including Daily's Cocktails and Mixers, Little Hug Fruit Barrels, Big Hug, Big Burst and Guzzler are available nationally in various retail locations. Today, American Beverage Corporation is part of the multi-billion dollar Dutch food group Royal Wessanen. For more information, visit www.ambev.com.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
