popchips™ Takes on the Snack Aisle and Trade Promotion Effectiveness with TradeInsight
PITTSBURGH, PA (January 13, 2012) – It’s in the bag. TradeInsight is the new Trade Promotion Management (TPM) solution for popchips™, one of the fastest growing U.S. natural snack brands. Never fried and never baked, popchips are popped using heat and pressure to create a flavorful snack with less than half the fat of fried chips. The all-natural line of popped chips is available throughout North America in eight taste-bud popping flavors including chili lime and sea salt & vinegar.
As a growing force in the snack aisle, the San Francisco, California-based company recognized the need to relinquish its static spreadsheet tracking method and adopt new best practices in trade promotion management. With TradeInsight’s Software-as-a-Service (SaaS) tool, popchips™ will improve its ability to report accurate and timely sales and trade spend data, manage accruals and analyze promotion effectiveness.
About popchips™
Formed in 2007 to bring new flavor and real innovation to the snack aisle, popchips™ is an all-natural line of popped chips and is among the fastest growing U.S. natural snack brands. Thanks to the magic of popping, popchips™ offer a snack so tasty and crispy that one won’t even notice it’s healthier. popchips™ are available at leading supermarkets and natural food stores throughout the U.S. and Canada, including Whole Foods, Safeway, Target, Krogers, Wegmans, Loblaws and select Costco locations. To learn more about popchips™, pop over to www.popchips.com.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
