Are you Ready to Rock? MEI 2012 User Conference Announces Agenda Lineup
PITTSBURGH, PA (February 10, 2012) – MEI, the global provider and thought leader in Trade Promotion Management (TPM) solutions, is amped to officially announce the schedule of events and full agenda lineup for its 2012 User Conference: TPM that Rocks.
Taking place at the Wyndham Hotel May 14-16 in Cleveland, Ohio, the User Conference will offer more than 20 educational sessions and industry presentations on three different tracks to provide all 70+ MEI clients, prospects and Consumer Packaged Goods (CPG) companies the ultimate backstage pass to become a TPM rockstar. The comprehensive agenda affords attendees to mix and match sessions, customizing each day to meet individual trade promotion needs.
The headline attraction of the agenda includes Keynote Presentations featuring The Supermarket Guru® Phil Lempert and entertainment industry veteran Robin Creasman. Presentations by the highly-regarded thought leaders at ArchPoint Consulting, TABS Group, Inc. and Booz & Company will also take center stage during TPM that Rocks.
In addition, MEI is pleased to have leading natural products broker John Maggiore of Maggiore Sales & Marketing onsite to discuss deductions and the trade spending process from a buyer’s perspective. Bob Burke, co-founder of Natural Products Consulting Institute, will also be a featured presenter sharing best practices for those seeking advice to enhance company value and strengthen relationships within the supply chain.
In the spirit of collaboration and idea sharing, Ken Messick, Senior Vice President of Sales at Smart Balance, will outline how the company made informed business decisions using P&L mix management to maximize trade efficiency and drive revenue and profitability. Additional testimonials by Hearthside Food Solutions and a case study outlining how an organizational alignment has enabled Burt’s Bees to tap into the full power of its TPM tool will also be among the event’s highlights.
The Conference will cover industry-leading best practices surrounding Trade Promotion Optimization (TPO) and offer a sneak peek at TradeOptimizer, MEI’s forthcoming TPO tool to help manufacturers make fact-based trade spend decisions. The MEI team will also outline roadmaps and initiatives for its current products as well as demonstrate how manufacturers can enhance reporting, sales planning and accruing spending.
Throughout the two-day Conference, attendees will have access to the Ask the Expert Desk for personalized advice and trouble-shooting assistance from the MEI support team. A Demo Station will also be available for one-on-one product tutorials regarding new software features and functionality. In between the in-depth TPM workshops and presentations, MEI’s rock-inspired event will include a Welcome Reception at the iconic House of Blues as well as a private party at the Rock and Roll Hall of Fame & Museum.
Registration for TPM that Rocks is now open with special VIP pricing available through February 29. To access the full agenda, coordinate hotel accommodations and learn more about the 2012 MEI User Conference, visit www.TPMthatrocks.com.
