The People have Spoken! TradeInsight Named 2012 CGT Readers’ Choice Winner
Pittsburgh, PA (February 17, 2012) – The readers of Consumer Goods Technology (CGT) Magazine have selected TradeInsight for the fifth consecutive year as a 2012 Readers’ Choice Winner ranking the company as a top technology solution and service provider in the Trade Promotion Management (TPM) and Customer Relationship Management (CRM) categories. As a global provider and thought leader in TPM, TradeInsight earned high marks in the annual readers’ survey and ranked first among solution providers who service Tier 2 and Tier 3 Consumer Packaged Goods (CPG) companies.
“Tradeinsight has a proven track record for its ability to service the unique needs of small to mid-size CPG manufacturers,” says Alliston Ackerman, editor of CGT. “The company consistently earns recognition from our readers for providing growing manufacturers with a viable solution to effectively and efficiently manage trade spend activity.”
The annual CGT survey draws on feedback from senior-level executives and decision-makers from more than 100 Consumer Goods (CG) companies to rank service and solution providers across 10 categories, including Trade Promotion Management and Customer Relationship Management. Now in its 12th year, the CGT Readers’ Choice issue outlines various survey results that are indicators of which companies in the industry are innovating and meeting ever-changing client needs.
TPM best practices among CPG manufacturers gained traction in 2011, further positioning TradeInsight’s intuitive and easy-to-use software as the low-risk, high-reward solution for the small to mid-size market. As more Tier 2 and Tier 3 companies recognized the importance of better managing the second greatest expense on their balance sheet, Software-as-a-Service (SaaS) technology solutions have emerged as a better way to gain visibility into trade spend activity. This shift in the marketplace afforded TradeInsight to secure 25 new clients in 2011 and achieve steady growth, especially among CPG companies in the natural and organic space.
“We are thrilled to once again be recognized by the readers of CGT for our ability to service the TPM needs of CPG manufacturers,” says Lorne Schwartz, CEO of TradeInsight. “Our tremendous growth over the past three years is a testament to the rising importance of trade promotion management solutions in the industry and further enhances our position to provide an intuitive, affordable tool to help manufacturers take their trade spend to the next level.”
About Consumer Goods Technology
Owned by Edgell Communications, Inc., Consumer Goods Technology (CGT) is a leading resource for CG executives looking to improve business performance. CGT reaches an audience of more than 58,000 Consumer Goods executives and covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Apparel and Footwear. For more information on CGT, visit www.consumergoods.com.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
