MaMa Rosa’s Grabs a Slice of TPM Success with TradeInsight
PITTSBURGH, PA (October 20, 2011) --TradeInsight has been selected as the Trade Promotion Management (TPM) solution for MaMa Rosa’s, the country's number one selling refrigerated pizza brand. T
he Sidney, Ohio-based manufacturer sells more than three million cases of pizza annually, distributing its products to more than 10,000 supermarkets, warehouse club retailers, pharmacies and convenience stores throughout the U.S. and in Mexico. The $70 million company's value-oriented line includes nine products, including large pizzas for family meals and mini snack pizzas.
As a category leader with thousands of established distribution channels, MaMa Rosa’s recognized the need to relinquish its static spreadsheet tracking method and adopt a state-of-the-art TPM solution. With TradeInsight, MaMa Rosa’s will have the ability to manage trade spend and deductions all in one place furthering the company’s ability to enhance inventory management and future promotions.
About MaMa Rosa’s
Founded in 1979 and headquartered in Sidney, Ohio, MaMa Rosa’s sells more than three million cases of large pizzas for family meals and mini snack pizzas annually, distributing to more than 10,000 locations throughout the U.S. and in Mexico. In addition to MaMa Rosa's, the country's number one selling refrigerated pizza brand, the company manufactures and markets refrigerated pizza products under the Mama Angelina's, Our Old Italian and Lean Lifestyle™ brand names; and also co‐packs for several of the largest food companies in the United States. For more information, visit www.mama-rosas.com.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
