TradeInsight is ‘Nothing But Good’ for Agro Farma’s Greek Yogurt Brand
PITTSBURGH, PA (October 11, 2011) – Agro Farma, one of New York State’s largest dairy product manufacturers, selects TradeInsight as the Trade Promotion Management (TPM) solution for its Greek yogurt brand Chobani. Agro Farma launched Chobani in 2007 under the ‘nothing but good’ mantra driving its thick and creamy Greek yogurt creations. Today, Chobani is America’s number one Greek yogurt brand featuring both low-fat and non-fat varieties made with all-natural ingredients including probiotics, real fruit and milk from local farms. 
To meet the growing demand for Chobani products, Agro Farma will implement TradeInsight’s TPM solution to manage the brand’s trade spend. The conversion from static spreadsheets to TradeInsight’s cloud-based solution will arm Agro Farma with the tools to enhance sales forecasting and better manage Chobani’s production planning, base volume and deductions.
About Chobani
Chobani is America's number one Greek yogurt and the category leader in the Northeast. Every cup of creamy Chobani is made with only natural ingredients, gluten free, Kosher certified, and uses milk free of rBST, a synthetic growth hormone. Chobani is offered in a wide variety of flavors to please any palate, providing two times more protein than regular yogurt, five live and active cultures, and three strains of probiotics. All Chobani products are nationally available at retailers across the country.
About Agro Farma
Agro Farma is one of New York State's largest dairy product manufacturers. Headquartered in Norwich, N.Y., the company is parent to Chobani and operates under a ‘nothing but good’ philosophy. This mantra drives the company to produce only the highest-quality, natural foods out of their South Edmeston, N.Y. production facility. As part of Agro Farma's commitment to support local farmers and strengthen the New York State economy, the company is proud to make products with milk from New York-area farms. The company also gives 10 percent of its annual profits to charities worldwide through its Shepherd's Gift program.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
