TradeInsight Hits a Grand Slam in Third Quarter and Scores 11 New Clients
PITTSBURGH, PA (October 26, 2011) – MEI, the leader in Trade Promotion Management (TPM) software, closes the third quarter with a record-breaking 11 new clients, totaling 20 new business wins for the year. MEI has already exceeded the number of clients it signed in all of 2010, a year in which, according to Gartner Group, MEI did more new-client TPM deals than its next closest three rivals combined[i].
MEI inked many of its third quarter deals with natural and organic Consumer Packaged Goods (CPG) manufacturers, including Chobani Greek yogurt, Clover Stornetta Farms dairy products and Van’s Natural Foods, amarket leader in gluten free and allergy friendly frozen breakfast foods. MaMa Rosa’s, the country's number one selling refrigerated pizza brand, was also one of the company’s homerun deals.
From snack foods to health and beauty brands, CPG companies throughout North America have been flocking to TradeInsight, MEI’s affordable, next generation, Software-as-a-Service (SaaS) TPM solution. As easy to use as Excel but infinitely more efficient, TradeInsight provides CPG companies with an effective tool to manage trade promotions and perform sales forecasting all in one place.
“We know the natural and organic industry has its own set of unique TPM needs and our incredible third quarter performance clearly reflects our ability to provide that sector with an innovative, no-risk approach to TPM,” says Lorne Schwartz, CEO of MEI. “America’s number one brands and category leaders are choosing us over the competition, because we provide cutting-edge technology, exceptional customer service and continue to raise the bar.”
MEI recently launched the TPM industry’s first ever mobile trade promotion management application, TI Mobile for TradeInsight, now available for free download at the Apple iTunes App Store. MEI also plans to expand TPM functionality with full-featured TPO capabilities in an all-inclusive trade promotion management and optimization solution by the end of the year.
About TradeInsight
TradeInsight, a global provider and thought leader in Trade Promotion Management (TPM) solutions, offers the only TPM software application in the marketplace that provides visibility of spending from the warehouse dock to the consumer. Founded in 1983, the company gives Consumer Packaged Goods manufacturers the power to integrate TPM into existing sales and marketing accounting systems to better track trade spend performance across the entire supply chain. TradeInsight’s low cost Software-as-a-Service (SaaS) application can be deployed in a matter of weeks not months with no upfront fees and a proven return on investment within the first year. To learn how to sell more and spend smarter, visit www.TradeInsight.com, call 800.463.6634 or browse TradeInsight’s online resource library of whitepapers, webinars and industry-related articles. Connect with TradeInsight on LinkedIn, follow the company on Twitter and become a fan on Facebook.
[i] Gartner “MarketScope for Sales Force Automation in the Consumer Goods Industry” by Dale Hagemeyer, March 9, 2011.
