Winning with Shopper Marketing
Shopper Marketing has become an essential element in the marketing mix and one that has quickly become part of a fully integrated business model. In this 45 minute session, Mary Georgio, a Shopper Marketing Consultant & Marketing Strategist, will discuss the complexity of the Shopper Marketing discipline, and take a closer look at the fundamentals to understand how to overcome barriers, build strong relationships, and create a collaboration model that delivers success.
