Trade Promotion Management Interrogation: Part II

If you missed the previous “interrogation” session, this sequel is your chance to get candid answers to the Trade Promotion Management (TPM) questions you always wanted to know, but were afraid to ask.

The pressure was on our in-house TPM specialist Rob Whynot to answer hard-hitting Trade Promotion questions. 

No question is off-limits and no question will go unanswered. Simply submit your question in advance by completing the form below and we'll put it in the queue.   Our presenters will also take ‘live’ questions if time permits.  Can’t attend?  Submit your question and get your answer by listening to the on-demand recording.

Some of the tough questions our TPM specialists covered during the original webinar, included:

• What kind of IT or automated systems better enable the trade promotions process?
• What is the ‘right’ way of measuring the ROI for a new brand at an account?
• What are some best practices for measuring TPM effectiveness?
• How big should a company be before looking at a TPM system?

View the PDF slides for "Trade Promotion Management Interrogation Part II."