Trade Promotion Effectiveness: It’s Way More Than Technology
A Trade Promotion Management (TPM) system is not a silver bullet. Yes, implementing the technology is a solid first step toward gaining insight on trade spend activities, but technology alone will not resolve a CPG company’s TPM inefficiencies.
This 60 minute webinar will break down the industry-leading best-practices for TPM success and explain why incorporating processes and knowledgeable personnel must also be put into place to achieve maximum results.
The presentation will also outline tips on how to implement this proven success model in order to:
- Enable the sales team to become business managers
- Integrate and streamline data into accounting and ERP systems
- Automate procedures to reduce human error and manual labor
Click here to view the playback.
