From Our Blog
May 9,2012
Trade Promotions and the Baloney Sandwich
In a previous Blog, I reflected upon my high school and college days working at Giant Eagle. After recently reading a handful of articles regarding shopper insights, I find myself once again being nostalgic.
After doing the required stint as[…] READ MORE
April 25,2012
Are you Ready to Rock & Roll and Innovate?
In the music business, an unexpected collaboration can result in triple-Platinum, record-breaking sales. The same outcome can be true when fellow Trade Promotion Management (TPM) users get together and share best practices. In just a few short weeks, industry-changing advancements[…] READ MORE
April 19,2012
Private Label 2012: How Far We’ve Come
During a recent shopping trip at Giant Eagle, I couldn’t help but be impressed with just how far the private label segment has come. The packaging, the messaging and even the displays have the same look and feel as a[…] READ MORE
April 11,2012
What’s Required to Rein in Spending?
Not once. Not twice. But a dozen times, I’ve watched customers come to a horrible realization about their trade spending.
Once they understand where they are spending money and find where all the bodies are buried—they get the real numbers[…] READ MORE
April 10,2012
Here’s To 20 More Years!
TradeInsight celebrates and congratulates Senior Software Developer Paul Bélanger and Software Architect Michel Charboneau for their 20 years of committed service to the company.
Both Paul and Michel have spent the past two decades on the TradeInsight Development Team and[…] READ MORE
April 4,2012
Things to Consider When Building Value in Your Company
This is one of the topics I will be speaking about in May during the MEI 2012 User Conference: TPM that Rocks. It revolves around Dr. Steven Covey’s second habit: “begin with the end in mind.” It’s important to think[…] READ MORE
March 28,2012
The Evolution of the Sales Manager
How many times have you heard the phrase “my job is to sell” come from a member of your Sales Team? For many years, this attitude was not just widespread, but very valid. But as times have changed, so have[…] READ MORE
March 21,2012
TradeInsight Conquers Expo West
That’s a wrap! The TradeInsight team recently returned from the Natural Products Expo West trade show in Anaheim. It’s the mecca for natural and organic Consumer Goods (CG) manufacturers and retailers and has been an industry staple for 32 years[…] READ MORE
March 13,2012
Of Habit and Target
The New York Times Magazine made people nervous with its February 19th cover story by author Charles Duhigg. Its chilling headline, “How Companies Learn Your Secrets,” seems to have compelled readership as a matter of personal protection. I make this[…] READ MORE
March 2,2012
Hoops Madness Hits Natural Products Expo West
Working an industry trade show can be madness, especially in March. Why, you ask? Because all anyone can think about is completing and tracking their bracket for the NCAA Basketball Tournament! Even people who don’t follow basketball seem to participate[…] READ MORE
