Market competition intensifies, cross-border e-commerce is developing towards branding, diversification and refinement.

China's cross-border e-commerce growth is rapid, the transaction scale of CAGR reached 16.2% in the past five years, has become an important force to stabilize foreign trade. On the one hand, my country's cross-border e-commerce regulatory policies have been continuously improved, the cross-border e-commerce comprehensive pilot zone has accelerated its expansion, and the industry has entered a stage of standardized and healthy development. On the other hand, digital technology represented by big data, cloud computing, artificial intelligence, blockchain, etc. has fully penetrated all aspects of cross-border e-commerce, becoming an important driving force for model innovation and efficiency change, and cross-border e-commerce has ushered in new development opportunities.