Research Report on China's Cross-border E-commerce Industry in 2022

the rapid rise of B2C mode of cross-border e-commerce in China, the transaction scale CAGR will reach 45.4% in 2013-2021.

According to the flow of goods, cross-border e-commerce can be divided into export cross-border e-commerce and import cross-border e-commerce. China's cross-border e-commerce industry is dominated by exports, accounting for nearly 80%, while imports are growing faster and gradually increasing. According to the classification of transaction subject attributes, the cross-border e-commerce market takes B2B and B2C as the main models. China's cross-border e-commerce B2B model accounts for a relatively high proportion, while B2C model develops rapidly. According to the data of the Internet Economic Agency, the scale of cross-border e-commerce B2C transactions in China reached 45.4% in 2013-2021, far higher than the B2B model CAGR(17.6%).

capital and demand, the market potential of cross-border e-commerce support service providers is huge.

since 2021, investment in the cross-border e-commerce sector has been heating up, with the number of investment cases and the amount of investment increased by 133.3 and 192.0 percentage points respectively over 2020. Among them, support service providers are the most popular investment direction in the field of cross-border e-commerce. In addition, with the increase of cross-border e-commerce third-party platform rules restrictions, traffic dividends weakened, independent stations gradually emerged, cross-border payment, SaaS station, overseas marketing and other support services demand increased, cross-border e-commerce support service providers ushered in leapfrog development.

market competition intensifies, cross-border e-commerce is developing towards branding, diversification and refinement.

There are many participants in China's cross-border e-commerce market, but mainly middle-waist enterprises. In the future, under the impact of increasing global trade policy uncertainty and the continuation of the impact of Amazon's title, competition will further intensify, the industry pattern is expected to focus on the head with core competitive barriers, brand power, channel power and operational power will become the core indicators to measure the competitiveness of cross-border e-commerce manufacturers. Precision marketing to achieve brand image building, diversified operation diversification platform risk, fine operation to help reduce costs and increase efficiency, will become the key to cross-border e-commerce enterprises under the background of homogenization competition intensified.

The key research issues in this report are as follows:

what kind of development process has China's cross-border e-commerce industry experienced?

the vigorous development of cross-border e-commerce in China?

What is the scale of China's cross-border e-commerce market? How hot is the investment in the industry?

what is the ecological composition of cross-border e-commerce in China? Which participants do you have?

what is the future development momentum of China's cross-border e-commerce and what is the development trend?

cross-border e-commerce manufacturers?